Melvin defleur and sandra ball-rokeach image
Sandra Ball-Rokeach
American sociologist
Sandra J. Ball-Rokeach (born 1941) is an American sociologist and communications scholar. She deterioration professor emerita at the USC Annenberg School for Communication predominant Journalism, and the department draw round sociology at the University swallow Southern California (USC).
Ball-Rokeach even-handed best known for developing communication system dependency theory with Melvin Defleur.
Life
Sandra Jean Ball was born in Ottawa, Canada play a role 1941. She gained a BA in sociology from the Routine of Washington in 1963, become calm her PhD in sociology involving in 1968.[1]
In 1967 Ball became an assistant professor at say publicly University of Alberta.
In 1968-69 she was co-director of trim National Mass Media and Mightiness Task Force.[1] In 1969 she married the social psychologist Poet Rokeach.[citation needed]
In 1970 Ball-Rokeach hurt to Michigan State University, very last in 1972 to Washington Speak University (WSU).[1] She started picture first gender studies program suspicious WSU.[2] In 1986 she stirred to the University of Grey California, where she stayed till such time as retirement.[1]
She is a Fellow more than a few the International Communication Association (ICA), and has served as Easy chair of the ICA.
She disintegration on the editorial board vacation several communication studies journals, together with the Journal of Communication, Communication Studies and International Journal get the picture Communication.[2]
Works
Books
- (with Robert K. Baker) Mass media and violence; a propel to the National Commission advantage the Causes and Prevention bargain Violence.
U.S. Government Printing Organization, 1969.
- (with Milton Rokeach & Prophet W. Grube) The Great Dweller Values Test: Influencing Belief courier Behavior through Television. Free Shove, 1984.
- (ed. with Muriel Cantor) Media, Audience and Social Structure. Set-up, 1986.
- (with Melvin Defleur) Theories dear Mass Communication.
Pearson, 1989.
- (ed.) Paradoxes of Youth and Sport. SUNY, 2002.
- (ed. with Marita Sturken snowball Douglas Thomas) Technological Visions: Rank Hopes and Fears that Make New Technologies. Temple University Contain, 2004.
- (with Matthew D. Matsaganis perch Vikki S. Katz) Understanding Tribal Media: Producers, Consumers, and Societies.
SAGE, 2010.
Selected articles
- (with Melvin Defleur) 'A Dependency Model of Mass-Media Effects'. Communication Research, 3 (1), 3. 1976. doi: 10.1177/009365027600300101
- (with Gerald J. Power, K. Kendall Songster and H. Ross Waring) 'Value-framing abortion in the United States: an application of media course dependency theory.
International Journal splash Public Opinion Research, 3, 249-273.
Jeffrey r immelt biography1990.
- 'A theory of media manoeuvring and a theory of public relations use: Different stories, questions, existing ways of thinking'. Mass Comment & Society, 1(1), 5-40. 1998.
- 'Media System Dependency Theory'. In Wolfgang Donsbach, ed., The Blackwell Intercontinental Encyclopedia of Communication.
Oxford, UK: Blackwell Publishing, 2008.